I came across this Heineken ad in a magazine right after class today. Normally i would flip right past and not have a second thought. However, after talking to idealogy today it made me wonder…how different is America from other nations? We have beer ads that are suggesting that we should lay back and relex. This is not to say we do not have hard workers in this country, but it is not too harsh to say that we are a fairly well off country. On the other hand, there are starving people over seas who would most likely be very confused by this ad. They can’t kick back, relex and pop a top to a cold beer. They struggle daily while Americans can enjoy a nice Heineken. I never noticed how advertising needs to be so specific to their target customer.

I came across this Heineken ad in a magazine right after class today. Normally i would flip right past and not have a second thought. However, after talking to idealogy today it made me wonder…how different is America from other nations? We have beer ads that are suggesting that we should lay back and relex. This is not to say we do not have hard workers in this country, but it is not too harsh to say that we are a fairly well off country. On the other hand, there are starving people over seas who would most likely be very confused by this ad. They can’t kick back, relex and pop a top to a cold beer. They struggle daily while Americans can enjoy a nice Heineken. I never noticed how advertising needs to be so specific to their target customer.